Tagged start a jewelry line

Fashion Designer Focus Group – Fine Tune your Sales and Marketing Strategies

Tuesday, June 28, 2011, 6p-8p, Fashion Market SF will offer its first small group brand development workshop limited to just 5 fashion brands per session.

Present your brand to an intimate “focus group” of fellow fashion brands led by an award winning marketing professional. Gain valuable industry feedback regarding how to further promote your line to your target audience as well as how to make your brand more appealing to buyers.

By presenting your line and offering feedback to fellow lines, you’ll gain insightful new strategies for growing your brand and ensuring you are offering a competitive, marketable fashion collection. This is an open format workshop, focusing on your specific needs to grow your brand.

Workshop investment is $60 per brand and each session is limited to just 5 brands to ensure maximum attention given to each line.

Contact: Leslie Lum at 415.505.8421 for any further questions regarding this event!

Example of topics covered:

  • Develop an introductory marketing plan for your business.
  • Are you ready to approach a sales rep? What do you need?
  • How can you improve your lookbook and linesheet?
  • Identify next steps to grow your business.
  • Identify sample press and stores to approach for your line.
  • Brainstorm innovative marketing ideas.

Who should participate in this type of workshop?

  • Brands who have recently launched their line.
  • Brands who sell directly to the consumer who are looking to start selling to stores or to increase their wholesale business.
  • Brands who have produced 1-3 collections and are looking for innovative marketing and growth strategies.
  • Brands who are looking to expand or change their target audience.
  • Brands who know they have a good product but are having difficulties finding the right market.

Display your samples in a professional showroom setting and receive direct evaluation on your website, sample collection and print collateral. Learn how your fellow designers are marketing their line and leave with a new confidence and targeted tools to grow your business.

See photos and read testimonials from Fashion Market SF workshop participants.

San Francisco Designer Workshops and Networking Events – Is Your Brand “Market Ready”?

Register to Attend one of our Designer Workshops here.

Apparel, Handbag, Jewelry and Accessory Designers – Meet with an intimate group of fellow designers who are launching their brand (or have recently launched their line) just like you! Receive market evaluation from a seasoned fashion sales representative, Karri Ann Frerichs, and an award winning marketing professional, Leslie Lum Co-Founders of Fashion Market SF.

Bring 3-5 of your collection samples as well as your line sheets, look books and other marketing materials and meet with other designers in a showroom setting. We’ll have racks and tables to display your samples and plenty of comfortable seating. Each event is limited to just 10 fashion designers so that we can give individual consultation to each brand.

Event Agenda

  • 6:00-6:30 – Enjoy refreshments and network with fellow fashion, jewelry and accessory designers.
  • 6:30-7:00 – Karri Ann Frerichs (www.AltitudeShowroom.com), and Leslie Lum (www.LeslieLum.com), co-founders of Fashion market SF, will speak about what buyers are looking for, how to become “market ready,” and how best to market and promote your brand through targeted networking tools and social media marketing platforms.
  • 7:00-9:00 – Each designers receives 10-15 minutes to present their line and receive evaluation. Are you priced competitively? Can your look book and line sheet be improved? What brands and stores should you position your line with? What are some innovative ways you can market your line?

Workshop Location:
San Francisco Fashion Collective Showrooms
680 8th St. #240 (2nd Floor of the Sobel Building)
San Francisco, CA 94103

Available Dates:
Monday, May 16 (View Photos)
Wednesday, June 1 (only 2 spaces left)

There is free parking in the back of the building. Easy access from Muni Lines 19, 27, 47, 22. The Sobel Building closes to the public at 5pm, so please call Karri Ann at 415-738-6298 to be let in.

Each workshop is limited to 10 brands. Registration fee is $40 per person.

Reserve your preferred date by registering here.