Tagged Fashion Market SF

Focus Group Workshop- Brand Development

Two local designers who attended our Focus Group on June 28th, 2011: Zone6 Handbags and RocknRoyaltySF Jewelry. We loved meeting them and giving them advice on their line! They gained valuable insight on how to develop their brand and make it appeal to their target market.

The workshop was led by FashionMarketSF Founder, Leslie Lum, and Sales Consultant, Karri Ann Frerichs, owner of the Altitude Showroom.

City College of San Francisco: Student Produced Fashion Show at Ruby Skye

This weekend we were busy supporting our local fashion students and CCSF by going to their fashion show at Ruby Skye. It was their 10th anniversary of the event. The designers are all students at the City College. We enjoyed seeing all of the beautiful collections as well as being very entertained with the interim performances. It is very important to us that we attend fashion events like these to network and see what our industry is up to. To see this and more, go to our YouTube Channel.


Founder, Leslie Lum and Altitude Showroom owner, Karri Ann Frerichs talk about the fashion show at Ruby Skye!





May 16 Fashion Market SF “Are You Market Ready?” Workshop

We enjoyed a great class on May 16th full of a range of fashion designers from contemporary to tee-shirts, garden-wear, eco-friendly and jewelry! See photos of designers presenting their collections to the group for feedback to learn if they are “Market Ready!

Attendees included: Field Day Wearables, Sonas Denim, Ecolett, Velvet Otterhound, R by Reeti, Michael Williams Graphic Handpainted Tees, Jennifer Ly Contemporary Women’s Apparel, Gardens of California, with special website presentation by Alylee.com, and Liz Caruana Photography.

If you would like to sign up for one of our workshops, please register your brand here.

All photos credited to Liz Caruana, San Francisco Fashion Photographer.

Fashion Business Inc. (FBI)- Grow your fashion business!

Take workshops, go to seminars, or take a class online at FBI. From targeted business education, to marketing and consulting services.

Fashion Business Inc (FBI), a unique non-profit organization with an industry specific focus that helps designer entrepreneurs to start and grow sustainable fashion businesses. We provide specialized business education and training, strategic advice, and access to industry resources and networks.”

Fashion Market SF attends Winter Kate Collection launch at Nordstrom with Nicole Richie special appearance

Leslie, along with Karri and Tennille of the Altitude Showroom, enjoyed attending the Nordstrom Savvy, San Francisco Center, special event featuring the Winter Kate collection launch with special appearance by Nicole Richie.

See photos of the event on Facebook, and listen to Leslie, Founder of FashionMarketSF, and Karri , owner of AltitudeShowroom.com recap the event and briefly speak about why new designers need to constantly be shopping the stores.