FashionMarketSF

Brand Development Focus Group

Posted on June 29, 2011 by LeslieLum

Fashion Market SF will be holding another small group brand development workshop limited to just 5 fashion brands per session this summer on Tuesday, July 26th and Monday, August 15th.

Registration fee is $60. You will be able to present your brand in a small “focus group” type setting to other fellow fashion brands. The workshop is led by an award winning marketing professional, Leslie Lum. Gain valuable industry feedback regarding how to further promote your line to your target audience.

By presenting your line and offering feedback to fellow group members, you’ll obtain insightful new strategies on how to grow your brand and ensure you are offering a competitive, marketable fashion collection. This is an open format workshop, focusing on your specific needs to grow your brand.

Example of topics covered:

Develop an introductory marketing plan for your business.
Identify next steps to grow your business.
Identify sample press and stores to approach for your line.
Brainstorm innovative marketing ideas.

Who should participate in this type of workshop?

Brands who have recently launched their line.
Brands who sell directly to the consumer who are looking to start selling to stores or to increase their wholesale business.
Brands who have produced 1-3 collections and are looking for innovative marketing and growth strategies.
Brands who are looking to expand or change their target audience.
Brands who know they have a good product but are having difficulties finding the right market.

Display your samples in a professional showroom setting and receive direct evaluation on your website, sample collection and print collateral. Learn how your fellow designers are marketing their line and leave with a new confidence and targeted tools to grow your business.