Author Leslie Lum (LeslieLum)

Neiman Marcus Fashion’s Night Out 2013

Neiman Marcus Fashions Night OutEvent: Neiman Marcus Fashion’s Night Out 2013








Neiman Marcus Fashions Night Out

The post Neiman Marcus Fashion’s Night Out 2013 appeared first on LESLIE LUM.

Focus Group Workshop- Brand Development

Two local designers who attended our Focus Group on June 28th, 2011: Zone6 Handbags and RocknRoyaltySF Jewelry. We loved meeting them and giving them advice on their line! They gained valuable insight on how to develop their brand and make it appeal to their target market.

The workshop was led by FashionMarketSF Founder, Leslie Lum, and Sales Consultant, Karri Ann Frerichs, owner of the Altitude Showroom.

Brand Development Focus Group

Fashion Market SF will be holding another small group brand development workshop limited to just 5 fashion brands per session this summer on Tuesday, July 26th and Monday, August 15th.

Registration fee is $60. You will be able to present your brand in a small “focus group” type setting to other fellow fashion brands. The workshop is led by an award winning marketing professional, Leslie Lum. Gain valuable industry feedback regarding how to further promote your line to your target audience.

By presenting your line and offering feedback to fellow group members, you’ll obtain insightful new strategies on how to grow your brand and ensure you are offering a competitive, marketable fashion collection. This is an open format workshop, focusing on your specific needs to grow your brand.

Example of topics covered:

  • Develop an introductory marketing plan for your business.
  • Identify next steps to grow your business.
  • Identify sample press and stores to approach for your line.
  • Brainstorm innovative marketing ideas.

Who should participate in this type of workshop?

  • Brands who have recently launched their line.
  • Brands who sell directly to the consumer who are looking to start selling to stores or to increase their wholesale business.
  • Brands who have produced 1-3 collections and are looking for innovative marketing and growth strategies.
  • Brands who are looking to expand or change their target audience.
  • Brands who know they have a good product but are having difficulties finding the right market.

Display your samples in a professional showroom setting and receive direct evaluation on your website, sample collection and print collateral. Learn how your fellow designers are marketing their line and leave with a new confidence and targeted tools to grow your business.

See photos and read testimonials from Fashion Market SF workshop participants.

Workshop investment is $60 per brand and each session is limited to just 5 brands to ensure maximum attention given to each line.

Contact: Leslie Lum at 415.505.8421 for any further questions regarding this event or email

Fashion Photographer, Shaun Tiangsing

Fashion photographer, Shaun Tiangsing, is a great industry resource. He has a beautiful portfolio which can be found on his website. Having a good photographer can help further your brand. If you need someone to help photograph images for your lookbook, website or portfolio, please contact him!

Karri Ann Frerichs of speaks about LA Fashion Industry and Trade Show

Owner of the Altitude Showroom and Fashion Sales Rep, Karri Ann Frerichs, speaks to designers about the fashion industry in L.A. Being knowledgeable about all of the trade shows that happen Los Angeles is a good idea in order for you to determine which show is best for your brand.

You are Confirmed, Please Tell Us More About Your Brand

Thank you for submitting payment via PayPal. All workshops will take place at the Altitude Showroom, 680 8th St. #240, San Francisco, CA. Please email us directly for any questions. If you need directions to the showroom on the evening of your workshop, please call Karri at 415-738-6298.

Please bring 3-5 of your collection samples, along with your print collateral, linesheets and/or lookbooks to review during the workshop.

Prior to your workshop date, please take a moment to tell us more about your brand via the form below so we can best serve your needs.

Tell us more about your brand

Brand Name *


Email *

How did you hear about us?

At what stage are you launching your line? Please be specific.

Please describe your target market.

Where or how are you currently selling your line?

What are you hoping to learn from this workshop?

Where do you envision your brand in the next five years?

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Workshop Attendees, Leave your feedback on Yelp!

For all of you designers who have attended one of our Designer Consultation Classes, please leave your feedback. Letting us know your experience by attending and what you have learned from our events will help us improve for future classes. It will also let other upcoming designers decide whether or not the class will be beneficial for them. You can leave your comments here on our website, or on our Yelp page as well. We appreciate it and we are all glad to have met you! Keep up the good work.

Our June 1st Designer Consultation Class and Networking Event!

Our latest Designer Consultation Class and Networking Event was a success. All of the designers we met were on their way to becoming market ready. With the help from Co-Founder, Leslie Lum, and Resource Sales Consultant, Karri Ann Frerichs, they got valuable feedback on their lines as well as new marketing strategies to help launch their brands. We are scheduling upcoming classes over the summer, our next one will be on June 28th. Don’t miss it!

Photo Credit: Shaun Tiangsing

Photo Credit: Shaun Tiangsing

Photo Credit: Shaun Tiangsing

Photo Credit: Shaun Tiangsing

Photo Credit: Shaun Tiangsing

Photo Credit: Shaun Tiangsing

City College of San Francisco: Student Produced Fashion Show at Ruby Skye

This weekend we were busy supporting our local fashion students and CCSF by going to their fashion show at Ruby Skye. It was their 10th anniversary of the event. The designers are all students at the City College. We enjoyed seeing all of the beautiful collections as well as being very entertained with the interim performances. It is very important to us that we attend fashion events like these to network and see what our industry is up to. To see this and more, go to our YouTube Channel.


Founder, Leslie Lum and Altitude Showroom owner, Karri Ann Frerichs talk about the fashion show at Ruby Skye!





May 16 Fashion Market SF “Are You Market Ready?” Workshop

We enjoyed a great class on May 16th full of a range of fashion designers from contemporary to tee-shirts, garden-wear, eco-friendly and jewelry! See photos of designers presenting their collections to the group for feedback to learn if they are “Market Ready!

Attendees included: Field Day Wearables, Sonas Denim, Ecolett, Velvet Otterhound, R by Reeti, Michael Williams Graphic Handpainted Tees, Jennifer Ly Contemporary Women’s Apparel, Gardens of California, with special website presentation by, and Liz Caruana Photography.

If you would like to sign up for one of our workshops, please register your brand here.

All photos credited to Liz Caruana, San Francisco Fashion Photographer.