Monthly Archives: April 2011

Thanks for Registering!

Thank you for registering for one of our classes! Please submit your registration fee by clicking on the PayPal button below. Your attendance is not confirmed until we receive your workshop payment through PayPal.

Once we receive payment, cancellations are not permitted, however we will do our best to accommodate you to a different class date if needed.

Please email us with questions or call Leslie Lum at 415.505.8421.

Meet Fashion Market SF Founder, Leslie Lum

Leslie Lum, Founder of Marketing and PR and


Fashion Market SFwas founded in 2011 by Leslie Lum, San Francisco fashion industry professional.

Leslie Lum is the founder of Leslie Lum Marketing and PR, She specializes in word of mouth marketing, PR, media relations, and social media. Leslie is a San Francisco native and an award winning marketing professional formerly with the San Francisco Chronicle. Click here to read her full bio.



San Francisco Designer Workshops and Networking Events – Is Your Brand “Market Ready”?

Register to Attend one of our Designer Workshops here.

Apparel, Handbag, Jewelry and Accessory Designers – Meet with an intimate group of fellow designers who are launching their brand (or have recently launched their line) just like you! Receive market evaluation from a seasoned fashion sales representative, Karri Ann Frerichs, and an award winning marketing professional, Leslie Lum Co-Founders of Fashion Market SF.

Bring 3-5 of your collection samples as well as your line sheets, look books and other marketing materials and meet with other designers in a showroom setting. We’ll have racks and tables to display your samples and plenty of comfortable seating. Each event is limited to just 10 fashion designers so that we can give individual consultation to each brand.

Event Agenda

  • 6:00-6:30 – Enjoy refreshments and network with fellow fashion, jewelry and accessory designers.
  • 6:30-7:00 – Karri Ann Frerichs (, and Leslie Lum (, co-founders of Fashion market SF, will speak about what buyers are looking for, how to become “market ready,” and how best to market and promote your brand through targeted networking tools and social media marketing platforms.
  • 7:00-9:00 – Each designers receives 10-15 minutes to present their line and receive evaluation. Are you priced competitively? Can your look book and line sheet be improved? What brands and stores should you position your line with? What are some innovative ways you can market your line?

Workshop Location:
San Francisco Fashion Collective Showrooms
680 8th St. #240 (2nd Floor of the Sobel Building)
San Francisco, CA 94103

Available Dates:
Monday, May 16 (View Photos)
Wednesday, June 1 (only 2 spaces left)

There is free parking in the back of the building. Easy access from Muni Lines 19, 27, 47, 22. The Sobel Building closes to the public at 5pm, so please call Karri Ann at 415-738-6298 to be let in.

Each workshop is limited to 10 brands. Registration fee is $40 per person.

Reserve your preferred date by registering here.